Goal: As Katie Couric transitioned from her role in news to her new talk show, "The Katie Couric Show," our task was to refresh her entire brand identity, with particular focus on her personal style.

Details: This role demanded a deep understanding of how retail and lifestyle influence personal branding, particularly for an icon like Katie Couric. Our team organized and decluttered her professional closet, evaluating her entire existing wardrobe. We collaborated with various brands to source unique pieces that would enhance her new image for the talk show. The new wardrobe was thoughtfully curated, blending a diverse selection of lifestyle brands to create a distinctive look that truly represented Katie's fresh identity.