Goal: Build a go-to-market launch strategy that included the design and production of all their branding, website and product assets.

Campaign Details: The Orfiks team had a great product, a top of the line performance sock vouched for by top-tier professional athletes. The problem was they had no branding, no website no digital assets and no money. They needed to prove themselves within the sock category, carve out some market share and get noticed by their target consumer! The product was great, just no one knew about them. Our goal was to leverage our word of mouth partners (top-tier professional athletes) and piggy back on that earned media to launch additional content without a high spend. We also needed to build a beautiful phase 1 website populated with product assets that highlighted the intricate design and quality of the sock; on a budget.