Goal: Refresh Crane & Lion’s brand image, elevating its identity to showcase a new design aesthetic that would resonate with a fresh target audience.

Campaign Details: The campaign involved developing a branding strategy and executing a photoshoot to highlight the new brand aesthetic. We created fresh branding assets designed for use across all paid and owned channels. Order volume increased by 29% and total sales increased by 35% MoM in the first quarter. Tight sales increased by 164% in the first month of new the campaign. Overall website visits were up 49% MoM for the first quarter as well.