Goal: Rebrand Carnival Cruise Lines by breaking free from the stereotype that cruising is only for the tired, old, or boring, and instead highlight that cruising is a vibrant, fun experience for everyone, regardless of age or lifestyle.

Campaign Details: Our multi-channel approach culminated in two Guinness World Records, showcasing Carnival Cruise Lines as a brand synonymous with fun. First, we built the largest piñata ever in Philadelphia, drawing significant PR attention and capturing footage for a national TV campaign. Simultaneously, we hosted the world’s largest beach ball game in downtown Dallas, creating additional buzz and content for our promotional efforts. Together, these events positioned Carnival Cruise Lines as an exciting and inclusive choice for travelers of all ages.