Goal: Build an awareness campaign for Plynk, to attract a new set of customers.

Campaign Details: The app had been live for about 12 months with steady growth, but there was a need to generate overall brand awareness. Leveraging humor, color and an approachable mindset, the awareness campaign was built. The deliverables included non linear video, social, paid search, audio and influencers with a budget over +$1.5M. The campaign achieved an 8% lift in brand awareness (2+ points higher than industry standard) and 180K app installs.