Goal: Drive traffic to NB’s store page on Amazon.com, leading up to the Walt Disney Marathon.

Campaign Details: A collaboration between Amazon, Disney & New Balance, to launch a 10-day scavenger hunt hosted on Amazon’s social channels. As the project lead, I managed all logistics and communication with technology, social, legal and marketing teams from Amazon, Disney & New Balance to launch the unique content. The campaign included unprecedented access to proprietary Disney characters, an on location shoot at Disneyland and successfully featured Mickey Mouse outside of a Disney Branded environment for the first time ever. The activation was deemed ‘a monumental success’ by the Amazon social team, delivering almost 250,000 new visitors into the Amazon program.