Influencer Work
Plynk Influence Campaigns
Goal: Brand Awareness, Promotional Marketing, Establish Influencer System
Campaign Details: Establish an internal system to support the Plynk influencer process. This involved defining how to measure the program’s success and interpreting the data to inform decisions that drive business goals. We developed the influencer program from the initial concept brief, collaborating with an external agency to vet influencers, provide detailed briefings, and manage the creative process through to final execution. Our aim was to ensure that the content reflected a genuine collaboration between the influencer and the brand, ultimately telling an authentic story that resonates with both the influencer’s audience and Plynk's identity.
Crane & Lion X Lauren Scruggs Kennedy Influencer Campaign
Goal: Build brand awareness & lead generation
Campaign Details: Execute a cross collaboration with influencer Lauren Scruggs Kennedy (LSK) to leverage her network/social reach through an IG takeover. In addition we included a curated collection page on Crane & Lion's website that featured Lauren's Top Picks from the fall collection, driving new and existing customers to the Crane & Lion website. The campaign included a 50K spend against paid social as well as email marketing. LSK was interviewed and added as one of C&L's brand ambassadors so we could share her story and impact with our larger community. The campaign was a success driving a 100% increase in overall site traffic and 228% increase to our FB page.
