Goal: Launch a new product line, build a new customer base and increase sales

Campaign Details: “Refined Racing” was a fusion of ideas connected to the alpine sports’ First “tailor-made” ski wear products. Our biggest hurdle was budget and that we had very little to work with. As a team we decided to focus our spend on creating beautiful and impactful branding elements that could be used throughout our marketing channels. The ideal location to feature this unique product line was Aspen, providing an iconic backdrop to showcase the high quality product and emotionally charged images. I lead the team in creatively managing our budget and successfully pulling off a 3-day photoshoot in the heart of one of the most exclusive ski towns in the world. The elements told a story through social, email, web presence & PR placement. The campaign was a hit - it generated a 75% growth in eCommerce sales and a 33% decrease in customer acquisition cost.